“Over the past 15 years the gambling industry has been desperately trying find new ways to entice bettors. Mathematical models and algorithms have been deployed in an arms race to increase the number of betting options each sportsbook offers on a per event basis. The reality is that these new bet types remain largely window dressing with 80% of all customers still betting on the same, main bet types that have always been around. There’s been precious little innovation in terms of how these main bets types are priced and managed despite their vital importance to sportsbook revenues. Generally speaking, main market betting is inefficiently priced and managed and Oddsflow seeks to address these inefficiencies to significantly boost operator profitability.”  

  • Denis Dermody, C.E.O

Meet The Team

Denis Dermody is a highly accomplished senior executive and one of the most experienced North American sports traders in the industry. With a career spanning over two decades, Denis has built and led successful trading teams across Europe and Canada. He is an expert in analytical risk management, having developed advanced trading, pricing, and algorithmic decision-making models since 1999.

Denis served as Head of Trading at Sports Interaction, where he was a key member of the senior executive team, reporting directly to the CEO and CFO. He played a pivotal role during the company’s acquisition by Entain PLC in 2022 for $250 million USD. Following the acquisition, Denis continued to demonstrate his leadership by managing the trading desk for a flagship brand of a FTSE 100 company.

Sean O'Sullivan is a highly experienced strategist and leader with a 25-year track record in the sports betting industry. As the first employee of the sports betting platform www.sportsinteraction.com, Sean was instrumental in shaping the company's direction from its inception, establishing a philosophy focused on agile decision-making and responsiveness to market activity. This approach quickly positioned the platform as a go-to destination for serious bettors in the U.S. market.

Now, in 2024, Sean is leading the charge at Oddsflow, a new venture designed to provide innovative solutions for sportsbooks of all sizes. With a commitment to transforming the industry landscape, Oddsflow is ready to become an essential partner for operators seeking a competitive edge.

Paul Dermody is a Senior Software Engineer with over 25 years of experience in software development and technical leadership. Known for his ability to identify and drive innovative technical projects, Paul has consistently delivered high-impact solutions across various technology domains.

With 15 years of experience as a Chief Technology Officer (CTO) at a leading software development company, Paul has overseen the successful delivery of numerous web and mobile applications. His expertise spans Agile methodologies, cloud architecture, CI/CD pipelines, cybersecurity, data science, machine learning, system performance optimization, and reliability engineering. He is skilled in designing scalable, cost-efficient infrastructure and has a deep understanding of modern DevOps practices, microservices architecture, API development, and containerization technologies.

Paul is passionate about leveraging emerging technologies to create robust, innovative platforms that drive business growth and enhance user experience.