The Legacy: Homogenized Pricing
“There is a sweet spot (for pricing), but there is not one sweet spot that is the same for every single brand because they will be spending different amounts on branding and products, etc. However, there is a generic unsweet spot, an area on that continuum where you don’t want to be. You don’t want to be middle-of-the-road for price.”
The Future: Differentiated Pricing
The Oddsflow Oddsflow Dynamic Price Moves Algorithms (D.P.M.A.) will ensure a continuously evolving suite of offers, adapting organically in response to bettor behavior, market liquidity, and the operator's liabilities. Since prices are informed by the operator's position across the entire spectrum of bet types, our pricing will be able to vary significantly from the competition. This variation, driven by real-time liquidity considerations, is highly attractive to an increasingly sophisticated player base that is more price-sensitive and inclined to "shop around" for value.
2023 US Digital Gambling Outlook
‘We have a strong view that as the OSB market becomes more seasoned… over the coming years, consumers will crave real product differentiation, better price transparency.’
Houlihan Lokey
Our History Of Success
At Oddsflow, we believe that price differentiation is becoming increasingly important in a commoditized OSB operator market. That’s why, at Sports Interaction, we were a "must-out" for U.S. sports bettors since the early 2000s. Our new D.P.M.A. will leverage our experience to differentiate pricing across all sports. Similar to how betting exchanges operate, by computationally calculating which outcomes need liquidity to meet sportsbook KPIs, the Oddsflow D.P.M.A. can offer real value to customers. Additionally, an attractively priced betting product can help OSB operators significantly reduce customer acquisition costs.
What sets our system apart is that it can operate entirely algorithmically, without the need for manual trading interventions. By leveraging advanced algorithms, we will be able to continuously monitor market conditions and betting patterns, ensuring that Oddsflow prices reflect the most accurate and competitive odds possible.
This will not only provide customers with unique pricing options but also allow us to maintain a significant edge over competitors relying solely on static, market-average prices.