The Legacy: Operating Costs
“With operators expanding into new products and new territories the HR costs of trading is ballooning. Since 2019 wages/revenue has surged from 18.6% to over 30.7% in 2024.
By 2030 it is expected to be 43.5%.”
The Future: Operating Excellence
Oddsflow believes that a lean Trading Management System will be a critical enabler of a sportsbook’s success in the future.
The new Oddsflow Dynamic Price Moves Algorithms (D.P.M.A.) will utilize a sportsbook's own pricing and bet data to calculate the exact liability and current probability of every scoring scenario in real-time, optimizing prices without the need for trader intervention.
By applying computational power and data-driven insights to sportsbook liabilities and client management, we can significantly reduce manual trader interventions and HR overhead costs.
Our History: Efficiency
When our sportsbook was acquired by a gambling group within the FTSE 100 Index, we employed a total of just 12 traders. In contrast, the group had over 850 traders available across their sportsbook teams. Despite this, in October 2023, we believe our margins outperformed the average year-to-date margin of the group’s six other OSB properties operating in North America.
The new Oddsflow D.P.M.A. can reduce operational expenses (OpEx) by replacing the labor-intensive 'Bet Ticker' with a solution that algorithmically stake-factors clients.
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To minimize Customer Retention Costs (CRC), the Oddsflow D.P.M.A. can eliminate stake factoring entirely, using computational methods to control liquidity when pricing is uncertain.