The Legacy: Overlooked Markets
“When asked, customers ranked the breath and selection of secondary markets and propositions 7th as the most important factor when choosing a sportsbook.”
The Future: Core Markets
Our approach is simple: focus Online Sportsbook (OSB) technologies on efficiently trading core markets. These are the most popular betting options at all sportsbooks, but have heretofore been overlooked entirely or ill-served with products designed to homogenize prices.
Furthermore you will find that once you have the mechanisms in place for the core markets, the secondary and proposition markets will benefit equally.
We define the Core Markets as the most popular wagers placed at all sports books. These are bets on the spread/handicap, the moneyline and over/under markets; as well as the competition, tournament, or race outright markets. For 24 years the Oddsflow team have focused our trading expertise on the sportsbook’s core markets.
As a driver of revenue they generate approximately 80% of a sportsbooks revenue, but account for just 22% of GGR. They are, by far, the most popular betting options across all major online sportsbooks.
Oddsflow aims to address OSB’s computational oversight of their core markets. Our strategies and approach have a proven track record of increasing the expected GGR in core markets by 15-20% across all sports.
A New Focus
Our software will empower sportsbooks to focus computational power on their core business – and, using our new Dynamic Price Moves Algorithm enable returns heretofore impossible with legacy software solutions
Our History Of Success
As employees #0001 and #0002 at Sports Interaction that went on to sell for 250m USD, we prioritized the use of automatic trading procedures across all our operations. At SIA would adjust the underlying supplier prices on all outcomes and held some of the best margins in the business.
Our new Dynamic Pricing and Market Algorithms (D.P.M.A.) are being back-tested to prove they can consistently hold margins 2.5%+ higher than bets accepted on the underlying supplier prices in favorite European sports like Soccer and Tennis; all without the need for manual trader intervention.
Our software will enable OSB’s to forecast payouts and expected GGR at every point on the spread and total within a unified game matrix. This capability allows the Oddsflow D.P.M.A. to accurately assess the true exposure of every outcome across the continuum of possible outcomes, dynamically adjusting prices based on the strength of each market’s correlation.
When accounting for the conditional relationships between outcomes in U.S. sports, margins on D.P.M.A. adjusted prices can, on average, achieve a hold 1.5%+ higher than bets accepted on the underlying supplier prices. These successes can then be complemented with a system for algorithmically adjusting client limits.
We can achieve these results with the leanest in-house trading team in the industry, all while offering our customers enhanced value through differentiated odds.